BRAND CREATION.

In 2017, I launched my own brand apparel project, inspired by the fusion of surf and skate culture, combining design, identity, and community. I was responsible for all aspects of the project, from designing the clothing and accessories to creating the artwork and visual identity. I also built and managed the online store where I sold the shirts, while actively developing content for Instagram posts to engage with the community. This hands-on experience allowed me to explore branding, art direction, and marketing strategy, creating a brand that resonated with a passionate audience.