Bold
Playful
Bola's Restaurant
2025
Bola’s is a fictional restaurant concept that blends comfort food with a pop-inspired visual world. Bola’s is comfort food with zero friction. Plan ahead, grab & go, or eat in, always tasty, always easy.
I developed the full brand identity, from naming and logo to visual system and design system and tone of voice, creating a brand that feels playful, approachable, and instantly recognizable. A tasty mix of color, character, and attitude designed to stand out on every touchpoint, from signage to social media.
Fresh
Visually rich
The logo
Sketching bold, rounded shapes to capture the brand’s playful spirit.
Colour scheme
Colors that taste as good as they look.
Typography
Rubik: A clean sans-serif that feels structured yet friendly.
Imagery
Visuals are fresh, colorful, and pop-inspired—rich in contrast, modern in feel, and made to whet your appetite.
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Overhead or close-up food shots
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High contrast and saturation, rich colors
.avif)
Patterns & Backgrounds
Geometric shapes and food-inspired textures (e.g. sprinkles, drips, circles) used in packaging and interior graphics
Design system
We're building a Design System in Figma to guide our new branding project. It will be our central hub for all design elements, ensuring we create a consistent and unified brand experience across the board.
Tone of
Voice
Friendly, Cheeky,
Fun, Approachable, Flavorful
Mastering Payments Podcast
2024
I developed the branding from scratch for PayRetailers' fintech podcast, a challenging yet fascinating project due to the complexity of the topic. To create a fresh and engaging visual identity, I focused on PayRetailers' existing branding, giving it a unique twist to make the podcast stand out while maintaining brand consistency.
The branding was designed to work both digitally and offline, ensuring a strong presence on social media and at international events. Additionally, I designed the recording studio’s decor, aligning it with PayRetailers' brand identity to reinforce its visual impact. The podcast is available on Spotify and Apple Music.
Rebranding PayRetailers
2024
PayRetailers was a brand lacking visual consistency, with an outdated, dark aesthetic and overused imagery common in the fintech sector. Its communication style didn’t align with its true identity, making it clear that a complete transformation was needed.
I led the in-house rebranding from scratch, without the support of agencies or studios, redefining its visual identity and tone of voice. The focus was on shifting to a brighter, fresher style that felt more dynamic and engaging. In the final phase, I adapted this new branding across all channels, ensuring consistency both online and in offline assets, strengthening the brand’s presence across every touchpoint.
Previous
The proposal
Website
Plazo Rebranding
2023
I led the rebranding of Plazo.es, a fintech brand offering flexible financial solutions, transforming its visual identity and communication strategy to create a more cohesive and modern presence. The original design lacked consistency, mixing illustrations with photos in a disconnected way, and using colors without a clear purpose or visual order. The challenge was to redefine the brand with a stronger, more engaging identity that aligned with its values and target audience.
The project involved a complete redesign, including a refreshed visual identity, tone of voice, and brand assets, ensuring consistency across digital and offline channels. The result was a bold, dynamic brand that better connected with its audience and reinforced its position in the market.
Previous
The proposal
