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ICE Event Barcelona – Stand Design & Creative Concept
Client: PayRetailers
2025
For the ICE event in Barcelona, a key gathering for the gaming, poker, and fintech industries, I developed the full creative concept and stand design. From ideation to final artwork preparation, I crafted a visually impactful structure that blended innovation with brand identity, ensuring a standout presence at the event. Additionally, I designed a showcase for a special giveaway, where attendees could win an official FC Barcelona kit and a tour of the club’s museum, adding an engaging interactive element to the stand.
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PayRetailers Bulgaria Office Decoration
2024
For this project, I worked directly with the architects to develop the design and creative concept for the new PayRetailers offices in Bulgaria. I was responsible for creating the visual proposal and final artwork, ensuring a cohesive and impactful space that reflects the brand’s identity.
VIP Lounge & Promotional Campaign – Espanyol Stadium
2019
I designed the VIP lounge decoration for FC Energía, aligning it with the brand’s colors. The campaign included a 4-meter banner at the stadium entrance, flyers for the Espanyol store on Las Ramblas, and a print ad in AS newspaper. The goal was to attract new customers to sign up for electricity and gas services, offering football tickets, meet & greets, and other prizes.
PayRetailers Stand Designs – Global Events
2024-2025
Throughout 2024-2025, I designed several stand concepts for PayRetailers at global events, ensuring each one reflected the brand’s new visual identity following our recent rebranding. From creative concept development to final artwork preparation, I crafted engaging, on-brand experiences that effectively showcased PayRetailers' presence at key events worldwide.
Offline Campaign Creatives – Metro & Bus
2021-2023
From 2021 to 2023, I developed creative campaigns for metro and bus advertising across Madrid and Barcelona to promote €300 microloans. My work included campaign ideation, creative copywriting, and final artwork delivery, ensuring an impactful brand presence in key transit spaces.
Affinity Petcare Career Stands – Engaging Graduates at Student Fairs
2017
I designed and developed creative stands for Affinity Petcare at student fairs, aiming to attract recent graduates to join the company. The experience included VR headsets showcasing a “first day at work” simulation, dedicated interview areas, and a special space where attendees could interact with dogs, reinforcing Affinity’s pet-friendly culture.
