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UX DESIGN.

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Bola’s BBQ App
UX/UI Design Project

Project overview

Bola’s is a BBQ restaurant app designed to enhance the dining experience through seamless digital interaction.

Users can browse the menu, place online orders, reserve tables, and collect loyalty rewards — all within a rustic, bold interface that reflects the brand’s BBQ identity.

Project duration

April 2025 – July 2025

My role

UX Designer Generalist

Responsibilities

- Conducting user research (interviews, surveys, usability testing)

- Creating user personas and journey maps

- Defining user flows and task flows

- Wireframing key screens and interactions

- Designing low- and high-fidelity prototypes

- Iterating designs based on user testing results

- Presenting findings and design solutions to the team

The problem

The team at Bola’s wanted to evaluate how easily users can distinguish between ordering for dine-in and takeaway. They aimed to test whether the user flow is intuitive and to identify any friction or confusion when scheduling meals or placing orders.

The goal

Identify how intuitive the user flow is for distinguishing between dine-in and takeaway orders, uncovering any points of friction, confusion, or errors during order selection and scheduling. The ultimate aim is to optimize the user flow by reducing the time it takes users to complete their orders and enhancing the overall user experience.

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UX Case Study: Redesign of Bank app lifestyle client area: "TÚ ORBITA"
Client: Fake Bank app
2025

Context

As part of a design challenge for a banking app, I was tasked with creating a new section called "Tú Órbita" (Spanish for "Your Orbit"), focused on non-financial content such as events, promotions, and lifestyle offers.

This type of content was previously scattered and lacked engagement, resulting in low conversion rates despite user visits. The goal was to design a solution that improves personalization, captures user interest, and encourages interaction.

Goal

To enhance visual clarity, information hierarchy, and navigation within the client area—while addressing both the emotional needs of users and the technical constraints of a well-established banking platform.

Challenge

Users often struggle with:

  • Overwhelming financial data

  • A lack of visual hierarchy

  • Limited control and customization over their financial view

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