COCO
WHO?
Graphic Designer & Illustrator
I’m Coco Medina, a graphic designer and illustrator working across visual identity, UX design, and creative AI. My work lives between intuition and structure, emotion and usability.
I create bold, purposeful visuals that don’t just look good, but work. After nearly a decade building brands and visual systems, my practice has evolved toward user-centered design, shaping interfaces and flows with clarity and intention.
I use generative AI as a creative amplifier, expanding ideas, accelerating processes, and scaling content, always with a human, editorial eye.
Based in Barcelona. Inspired by the strength of flamenco and the attitude of skate culture. When I’m not designing, I’m painting skateboards.
SKILLS.
Marketing Design. AI Design & Creative Technology. Prompt engineering. Campaigns Creative Concept, Content Design. Branding. Events Design. UX Design. User Research. Ilustration, Motion Graphics. Video Edition. Visual Design. Information Architecture. Wireframing. Usability Testing. Low and Hi-Fi Prototyping.
EXPERIENCE.
2024 - 2025
Senior
Graphic
Designer
In charge of the good application of the branding and look & feel of the different brands on the differents channels and displays.
CRM templates design, creative concept campaigns creation, Offline design for metro advertise ,audiovisual OPI on malls. Content graphic creation for social media (static & animation). Work straight with product department on improvements for the app.
2017 - 2019
Marketing
Graphic
Designer
Design graphic content for the brand. Meet with upper management to determine the scope of a project. Thinking creatively and developing new design concepts, graphics and layouts for social networks, newsletters. Booth creatibe design for events and gadgets. Wireframes and color selection for update the app. Corporate and internal communications.
2015 - 2016
Branding
Designer
Responsible for Design and Communication of the dental clinic. Developing by my own new corporate image of the clinic from scratch: change of naming, creation of the new corporate logo. Implementing this new look &f eel physicaly, changing all decorative vynils of the clinic, corporate stationery as envelopes, folio cards, information brochures. Design and layout of promotional and informative brochures with new treatments. Creation of various customer acquisition campaigns at sporting events, with creative actions and contests.
2021 - 2024
Marketing
Graphic
Designer
In charge of the good application of the branding and look & feel of the different brands on the differents channels and displays.
CRM templates design, creative concept campaigns creation, Offline design for metro advertise ,audiovisual OPI on malls. Content graphic creation for social media (static & animation). Work straight with product department on improvements for the app.
2016 - 2017
Digital Graphic Designer
Design of corporate and internal communications. Video tutorials creation for the Intranet of the brand. Booth design for corporate events. Creative concept actions for events. Filming on events and editing videos afterwards.
Mailing Internal Communications. Events Photographer.
2019 - 2021
Marketing
Graphic
Designer
Design management for sporting events with the main soccer clubs in Spain: stadium canvas, Jumbotrons, gadgets for supporting events, flyers, social media contests, video promotions to get new clubs, TV spot banners.
Also create marketing campaigns and content to achieve new light and gas clients.
2015 - 2016
Content
Manager
In charge of the creative content for social media (copies &design) and calendar of posts. Managing a thematic blog focused on design, illustration, typography, photography with Wordpress, curating the posts, preparing interviews with artists, searching design trends to publish.
CRM engagement strategies through Zoho, contact designers from all over the world, through viewing their portfolio, encouraging them to upload their artwork to the web and also set up their own business.
TOOLS.
Adobe Creative Suite
Figma
Midjourney
Nano Banana
Wordpress
Mailchimp
Jira